September 26, 2025

Social Media
A Dilemma of Life or Death

The harm social media is inflicting on young adolescents has become too serious to ignore. Its addictive nature is causing lasting damage to their lives. Unequipped to resist the pull of the engagement algorithm, this article argues that regulation is no longer up for debate—it is a necessity for protecting young lives. Editor's pick for those with young children in their lives.

September 21, 2025

Marketing Beyond Social Media Engagement

Social media's paradox: promising connection but delivering addiction, loneliness, and fractured identity. Social media users suffer while engagement-obsessed marketing exploits their vulnerabilities. The article makes a daring claim, calling on managers to abandon hollow metrics, instead nurturing authentic relationships that protect human well-being.

July 23, 2025

Hierarchy of life skills for success

A hard-earned qualification will only get you to the interview stage. From there, how you perform depends on the skills you offer employers. This article reveals four critical skill levels that employers seek. Each level requires a distinct skillset and offers different rewards. Understanding the hierarchy of skills is crucial for success. Ultimately, it is not what you studied, but the value you can create for employers.

March 17, 2025

Unlocking the Power of Generative AI

Generative AI has transformed human-machine interaction, yet most users barely tap its capabilities. Prompt engineering, the art of crafting inputs, is emerging as the key skill that separates ordinary AI users from those achieving extraordinary results. This rapidly evolving field captivates researchers and industry leaders because it transforms AI from a basic tool into an intelligent collaborator. This article explores the essential principles and techniques for mastering prompt engineering to unlock AI's hidden potential.

July 13, 2024

A roadmap to the digital marketplace

Many firms still find it challenging to establish themselves on the World Wide Web. Conglomerates pushing their tools are not helping firms establish their digital identity. From a strategic point, AI is making the situation worse. We offer a road map for firms to use to establish themselves in the digital marketplace. Our road map, based on Schema incongruity, is an established framework in marketing.

July 7, 2024

ACE Leadership for navigating turbulance

Organisations are still struggling to adapt to the tumultuous times we are in. Organisations can no longer hold COVID-19 responsible. Rather, they need to assess the capability of their management teams. Leadership plays a crucial role in surviving economic instability. You will discover in this article what it takes to be a leader during difficult times.

June 17, 2024

Network Leadership

Leadership is tested when an organisation faces challenging times. Traditional hierarchical leadership is repeatedly proving to be ineffective. Network leadership is a novel approach to leading organisations through good and bad times. While it is easy to adopt, it requires breaking down the traditional hierarchical structure. Learn more about Network Leadership...

November 16, 2020

Digital Transformation: It starts with the mind

Digital transformation enables businesses to be hypersensitive to market conditions, make data-driven decisions, and execute marketing at super-fast speed. These capabilities make businesses competitive and help navigate through pandemic conditions. For these reasons, businesses need to consider undergoing a digital transformation. Find out how...

August 21, 2020

Ride the digital wave to post-COVID19 recovery

Following every crisis, there is a boom period. Businesses need to survive the current COVID situation and prepare for the up-coming economic growth. Find out how to catch the digital wave towards post-COVID recovery.

March 2, 2019

Values of our community

Find out what happens when politiicans undermine societal values. Evidence drawn from the 2014 New Zealand General Election.