March 17, 2025

Prompt Engineering: Unlocking Generative AI

Generative Artificial Intelligence (Gen AI) has transformed human-machine interactions, making AI-generated content relevant and applicable across various industries. One critical factor influencing the effective use of Gen AI is Prompt Engineering, the structured design of inputs to produce optimal AI-generated responses. This article explores Prompt Engineering, covering its fundamental components, methods to enhance AI interactions. It elaborates the key prompting techniques along with their applications. The article concludes by emphasising the importance of refining Prompt Engineering strategies to ensure AI-generated content remains accurate, reliable, and ethically responsible.

July 13, 2024

A roadmap to the digital marketplace

Many firms still find it challenging to establish themselves on the World Wide Web. The conglomerates that push their tactical tools are not helping firms establish their digital identity. From a strategic point, AI is making the situation worse. We offer a road map for firms to use to establish themselves in the digital marketplace. Our road map is based on Schema incongruity, an established framework in marketing.

July 7, 2024

ACE Leadership for navigating turbulance

Many organisations are struggling to adapt to the tumultuous times we are in. Organisations can no longer hold COVID-19 responsible. Rather, they need to assess the capability of their management teams. Leadership plays a crucial role in surviving economic instability. You will discover in this article what it takes to be a leader during difficult times.

June 17, 2024

Network Leadership

Leadership is tested when an organisation faces challenging times. Traditional hierarchical leadership is repeatedly proving to be ineffective. Network leadership is a novel approach to leading organisations through good and bad times. While it is easy to adopt, it requires breaking down the traditional hierarchical structure. Learn more about Network Leadership...

November 16, 2020

Digital Transformation: It starts with the mind

Digital transformation enables businesses to be hypersensitive to market conditions, make data-driven decisions, and execute marketing at super-fast speed. These capabilities make businesses competitive and help navigate through pandemic conditions. For these reasons, businesses need to consider undergoing a digital transformation. Find out how...

August 21, 2020

Ride the digital wave to post-COVID19 recovery

Following every crisis, there is a boom period. Businesses need to survive the current COVID situation and prepare for the up-coming economic growth. Find out how to catch the digital wave towards post-COVID recovery.

March 2, 2019

Values of our community

Find out what happens when politiicans undermine societal values. Evidence drawn from the 2014 New Zealand General Election.