Editorial Team

Dr. Mathew Parackal leads our editorial vision. With over three decades of experience spanning industry and academia, Dr. Parackal excels at transforming theoretical frameworks into practical strategies and business models. He is passionate about helping organisations, academics, and research scholars adopt digital technologies to gain strategic advantage in their work and business.

Dr Damien Mather brings a combination of industry and academic experience. He researches decision-making processes, focusing on improving business, organisational, and government decisions. Dr Mather is an expert in corpus linguistics, data mining, and quantitative methods, and has published extensively to enhance marketing knowledge in branding, pricing, and corporate communications.

Dr Andrea Insch’s research expertise is inter-disciplinary, connecting marketing, urban studies and tourism. Designed to contribute to the debate on the role and impacts of place branding for cities, nations and their stakeholders, her main research activity is focussed on sub-themes - the interplay of cities branding and urban development, resident engagement with city branding and value derived from country-of-origin images. Dr Insch is on the Editorial Advisory Board of the Journal of Management History, a member of the Editorial Board of British Food Journal and is the Book Review Editor for the journal Place Branding & Public Diplomacy as well as the Regional Editor - Australia and New Zealand for the journal.

Dr Helen Owen is a lecturer in the Department of Marketing at the University of Otago and a mixed-methods, interdisciplinary researcher. Her research encompasses areas of public health, psychology, consumer behaviour and social marketing, and aligns with four main streams: improving the health and wellbeing of New Zealanders; integration of primary, community and mental health services; the potential for AI technology in injury risk prediction, and technology-enhanced teaching methods. Dr Owen is most passionate about teaching Societal Issues in Marketing, Consumer behaviour, Marketing Theory and Digital marketing strategies involved in launching products to market.