Editorial Board

Dr Mathew Parackal

Editor-in-Chief

Dr Mathew Parackal comes from a business background. Following a stint working for multi-nationals and running his own business, he entered academia, pioneering the use of the World Wide Web for conducting probability-based surveys. Dr Parackal started in Agricultural, subsequently extending his expertise to including Marketing and Software development. Dr Parackal's research and publication spans across public health, political studies, digital marketing, big data & analytics. He is the Director of Postgraduate studies in the Department of Marketing. His teaching includes Digital Marketing at the postgraduate level and Sales & Sales Management at the undergraduate level. Dr Parackal's supervision includes PhD and Masters research on topics such as brand equity, value signature, social media, analytics and big data.


Dr Masoud Karami

Editor-in-Chief

My interest is focused on entrepreneurship and small businesses. Having spent time in the industry and earned two PhDs,I enjoy both the academic and practical sides of business. My time in the industry helped me to appreciate the challenges small businesses face. The experience generated more questions, especially about how small businesses grow and expand internationally, which became the focus of my second PhD. I studied the entrepreneurial internationalisation of SMEs in New Zealand.The combination of my education and work background continues to motivate my learning about entrepreneurship and small firms, which I consider as change agents for a more sustainable society and economic freedom for individual entrepreneurs. My current research ranges across areas that include entrepreneurial co-creation, entrepreneurial opportunity, effectuation theory, and international entrepreneurship.


Editorial Advisory Board
Associate Professor Andrea Insch



Dr Damien Mather

Dr Mather has a bachelor’s dgree in Electrical and Electronic Engineering from the University of Canterbury and a PhD in marketing management from the University of Otago. He has worked for 17 years in the telecommunications sector, 10 in engineering and 7 in strategy, marketing, data mining and insights, 8 years in commercial market research and 11 years in the academic sector. Dr. Mather has expertise in big data system architecture, qualitative and quantititative information gathering, analysis and insights. He pioneered the design, installation and operation of the first public packet data access for the south island of New Zealand in 1986, the use of choice models for commercial market research insights and market planning in New Zealand in1993, was part of a small group that launched broadband data access in New Zeland in 1999 and was the system architect of the 10,000 household Multiview Australian pay tv viewship panel system 2008-2011. Dr. Mather leads the Innovation and New Product Development and Advanced Business Analytics courses in the same department and has been a key researcher in two funded research projects 2005-2008 investigating the acceptance of GM foods in NZ, 6 EU countries and Switzerland, winning an Emerald Literati award for one of the subsequent academic papers. He is the editor of a textbook on pricing and distribution, and has published widely in top ranked academic journals in the fields of business, technology and food, including Nature Biotechnology.



Professor Nathan Berg



Peter Cox